Boadicea the Victorious story began in 2008 when they launched as a worldwide exclusive in Harrods.

Soon enough they became one of the best-selling brands in the renowned Black Hall Perfumery.

They managed with their spectacular inspiration to create gender-neutral perfumes that are quintessentially British and of incomparable quality. They were able to show more growth in Henri Bendel of New York, as well as, Selfridges where the brand continues to be one of the best-performing Niche brands. Since then, these ravishing perfume collections have become covered in luxury shopping destinations across the world.